Dynamic In-Text

Which word define your brand
Create Brand Attribute Association

Brand attributes are the functional and emotional associations which are assigned to a brand by its customers and prospects.

The car or "automobile" brand class can sometimes include attributes:

-Prestige

-Cost

-Reliability

-Exclusivity

-Availability

-Sporty

-Family

-Luxur

Contextual Targeting

-Contextual targeting technology delivers the ads to the right audience at the right time in exactly the right place.

-By putting your advertising directly inside the content, In-Text Ads cut through the online clutter and deliver a contextually relevant, high impact ad experience.

-In Text Advertising is online product placement based on the contextual relevancy between an advertiser's brand and online content, much like product placement in movies and TV programs.

Performance Branding

Engagement = User response + Brand Message
Engage your customers by combining the power of contextual advertising with the impact of a rich media advertising experience

Accountable as Performance Media
but
in more Premium-Type placement

Mass Reach
User Initiated Impressions
Precise Targeting
Video & Rich Media Capability

FAQs

How many keywords do i need for a successful campaign?

- From our campaign experence, 20-40 quality kaywords is sufficient to deliver a quality Dynamic In-Text campaign.

Who will provide the keywords?

- Our campaign operation team will recommend 10-20 keywords based on campaign relevancy and advertiser's industry common buzzword. Advertisers can suggest us with another 10-20 related keywords. Consultancy will be given on keyword selection criteria. It would be great if more keywords can be provided for optimization purposes.

How many keywords will be highlighted per page?

- 1 Kayword maximum, for Dynamic In-Text Push Down.

Will user engaged with the Dynamic In-Text Ad unexpectedly?

- No. User will only triger and engage with the Ad when their mouse roll-over to the keyword link or ad text strip for more than 0.6 seconds.

Why we use 0.6 seconds an a benchmark?

- From our user experence studies, and unexpected user's roll-over, their mouse typically move away from the link within 0.5 second.
0.6 second which is longer than 0.5 second, is a good benchmark for genuine enganement.

Does Dynamic In-Text support "Car" and "Cars" as 1 kayword?

- Yes, Dynamic In-Text will detect that as 1 keyword instead of 2.

What video format does Dynamic In-Text Support?

- We accept all industry standerd format such as AVI, MOV, WMV, the video ad will be served as Flash Video format(flv).

What is my campaign don't come with a video?

- Dynamic In-Text support ad with video feature and standard flash animation feature as well.

How many time a day, the ad (kaywords, text-strip) will be appear to the users?

- 7 times per day/ per user/ per campaign will be applied to avoid campaign's over exposure to audiences. Frequency capping will be adjusted accordingly for optimization purpose.

What data report will I get after the campaign run?

- Dynamic In-text is not only features rich in term of user experience, it also provide advertisers details data report for metrics such as total engagement, Total Unique Engagements, Engagement Rate, Frequency, Total Click, CTR, Averate Ad Display (seconds).

What content do i need to get ready in order to start the campaign?

- Preferred keywords, ad-strip/ Ad-text copy writing (up to 3 copies allowed) for all formats.
- Ad display content such as video or flash animation, for Dynamic In-Text Pushdown.